50in250 Social Enterprise Mark Campaign
Posted on Thursday, 17 November 2011 at 11:11
In the current economic climate, some businesses have been forced to change their priorities to the detriment of their corporate social responsibility objectives. In response, the Social Enterprise Mark Company is launching its first national campaign, 50 in 250, designed to support businesses’ use of certified social enterprises within their supply chains, and in the process dramatically improve the benefit they deliver to communities.
Freeset is certified with the Social Enterprise Mark, which guarantees that profits are used to improve society and protect the environment. Mark Wakeling said “50in250 will help companies know who can contribute real social value to their supply chains. As the certification for social enterprises, the Mark provides the only reliable way of knowing that the people you do business with have genuine commitment to use profits to support their social or environmental aims.”
The campaign is designed to help 50 businesses each buy from 5 social enterprises, within 250 days. By using certified social enterprises in their supply chain, businesses can demonstrate corporate responsibility in an ongoing, valuable and meaningful way.
Gordon Morris, Chair of the Social Enterprise Mark Company said: “We are very excited to be launching a campaign which directly supports business to achieve positive benefit to their communities through their commercial activity. 50 in 250 will deliver a step change in the social enterprise sector by encouraging, and supporting, large businesses to integrate social enterprises into their supply chain. It is time for greater recognition of the power of social enterprise to realise benefits for business and our communities alike. Age UK Enterprises, as a supporter of this campaign, will be encouraging customers and partners to sign up.”
Businesses that get involved with this campaign will be differentiated as leaders and innovators in promoting social enterprises. It will prove their support and commitment to quantifiable Corporate Social Responsibility by integrating the Social Enterprise Mark’s social and environmental credentials, as well as stimulating more business between Social Enterprise Mark holders with private and public sector organisations.
To celebrate the campaign launch, the City of London Corporation is holding an event on the 22nd of November at the Guildhall, with speakers from KPMG and Wates and will be opened by Gordon Morris, Chair of the Social Enterprise Mark Company and Managing Director of Age UK Enterprises, the largest financial organisation to be awarded the Social Enterprise Mark.
The 50in250 campaign for businesses complements the Society Profits campaign focusing on influencing consumer buying habits, recently launched by Social Enterprise UK. The Social Enterprise Company awards the Social Enterprise Mark to those businesses who benefit the community by trading for both people and planet and re-invest profits into that purpose. Consequently, the positive affect that these businesses have on the customer and organisation should not be overlooked, particularly with threats of a double dip recession looming. The Mark ensures that a social enterprise is recognised for the positive impact they bring to society.
Click to read